Stop me if you've heard this one before: "AI won’t replace proposal managers; it will give them more time to do meaningful work." Yet many proposal managers we know are asking what that means for their careers, their value, and the profession as a whole. Building on the ideas presented by Jen McGovern and Jeffrey Taub at the 2026 SMPS Northeast Regional Conference, this virtual program, “Humans at the Helm: Guiding AI in Proposal Management," expands the discussion with a deeper exploration of how AI is transforming proposal management—and why human insight and intervention remain at the center of the profession’s future. Through the lens of responsiveness, quality, strategy, and creativity, attendees will explore how proposal managers can move beyond adapting to AI—and begin shaping what comes next. 

Meet the Speakers:

Jen McGovern, FSMPS, CPSM, is a Senior Regional Marketing Manager for VHB, a 2,200-person engineering, planning, and environmental science firm with 30+ offices along the East Coast. With extensive editing, writing, and marketing experience, she entered the AEC industry in 2012 and found a passion for proposals and infrastructure projects.

From capture strategy to positioning to proposal messaging, Jen has provided hundreds of hours of training, helping marketers and seller-doers win more work. Jen is a past president (and current Chapter Advisor) of the SMPS Washington, DC chapter and serves on the Editorial Committee for the SMPS Marketer journal. She achieved her CPSM designation in 2015 and was recognized as a Fellow of the Society in 2025.

Jeffrey Taub, FSMPS, CPSM, is the Senior Vice President for corporate marketing, planning, and strategy at AKRF, Inc. He is a National Fellow of the Society for Marketing Professional Services, a Certified Professional Services Marketer, and a longtime volunteer for chapter, regional, and national SMPS committees and working groups.

Jeffrey is a past chair of the SMPS National Fellows Committee, co-chairs the SMPS New York Mentoring Program, co-authored MARKENDIUM Domain 2, and is a frequent speaker, moderator, and author on professional marketing in the AEC industry. He was named Vanguard of the Year by SMPS New York in 2025.

Event Details: November 18, 2026| 1 PM to 2 PM EST

The comfort of your home, office or mobile device.

Virtual Sponsor: 1 Available

This program is eligible for 1.0 CEUs in Domain 4: Proposals.

• If registering after 12 PM on 11/17/2026 please email [email protected]
• Cancellations must be made 24 hours in advance to receive a refund.
• No shows are responsible for payment in full.
• Unauthorized sharing of the program's access link may result in higher registration costs.