This 2-hour interactive training cuts through the noise to help professionals understand what AI really is, why it matters now, and how it is fundamentally reshaping work, roles, and human skill sets. We begin with a clear AI 101 refresh, then explore the seismic shift AI is creating across industries, including the impact on future jobs, creativity, and decision-making. Participants will learn the real challenges of AI, from copyright and originality to accuracy, reliability, and ethical use, and gain clarity on when AI should assist work versus when human judgment still matters most.

The session breaks down today’s AI landscape into practical solutions, including assistants, GPTs, agents, automation, apps, enterprise tools, and integrations with existing platforms like Adobe and CRMs. We close with hands-on guidance for writing effective prompts so participants leave confident, informed, and ready to apply AI responsibly and strategically in their day-to-day work.

Learning Objectives: 

AI 101 Refresh: What it is, why now.

 The Seismic Shift: The impact of AI on future jobs and roles and loss of human skills

Challenges: How AI impacts copyright, sourcing and originality | The accuracy and reliability of AI outputs | How to us AI tools responsibly and ethically

Why do you need AI: When to use AI vs when to do work manually

Solutions defined and marketing examples for each:

Prompting: How to write effective prompts

Capacity: This workshop is limited to 34 participants, available first come, first serve.

If you can't attend or miss the registration cut-off we are offering a 1-hour online seminar as a follow-up to this workshop. The webinar will be available to participants of the workshop and anyone else interested in live demonstrations that show how AI is actually used in practice, including creative strategy, content development, competitive research, lead generation, and data-driven insights. More to come on the follow-up webinar.

About the Speaker: 

Kristin Kautz, FSMPS, CPSM | AI Strategist | Consultant | Speaker | Trainer

Kristin Kautz is a nationally recognized expert in artificial intelligence strategy and digital transformation, with a deep understanding of its implications for the architecture, engineering, and construction (AEC) industry. As a Fellow of the Society for Marketing Professional Services (FSMPS) and a Certified Professional Services Marketer (CPSM), she has spent her career at the intersection of technology, business strategy, and industry leadership.

She specializes in AI education, change management, and strategic implementation (AI First Steps), helping firms navigate both the opportunities and challenges AI presents. Her Minds & Machines symposiums, AI IQ Community, and AI consulting services are designed to equip firms with the knowledge and frameworks they need to integrate AI effectively and competitively.

Kristin is known for her no-nonsense, direct, insightful approach—cutting through the hype to deliver practical, industry-specific strategies. Her work goes beyond tools and trends; she also focuses on the bigger operational shifts AI is bringing to firms, from decision-making and workforce transformation to contracts and value differentiators.

With a true talent for making complex topics accessible and actionable, Kristin's techno-optimism will inspire you to think critically, act now, and stay ahead in this new era of AI-driven business.

Event Details:  Wednesday, April 22, 2026 | 7:45 AM to 10:15 AM
7:45 AM to 8:15 AM – Registration, breakfast and networking
8:15 AM to 10:15 AM – Opening remarks and workshop

Location: OfficePlace, 101 Centerpoint Drive, Middletown, CT 06457 | Venue space: The Great Room 

Parking: Free, onsite, surface-level parking available around the building.

Continuing Education Units (CEUs):  This program is eligible for 2.0 SMPS CEU credits. 

Door Prize Sponsor: 1 Available

Registration: Please register by Friday, April 17, 2026 at 5 PM.

Please contact [email protected] with any questions.