SMPS CT Blog

Event Recap: Branding in Motion: Leading Identity Shifts in AEC Firms

Posted by sbeals on Oct. 17, 2025  /  Events   /  Subscribe 0

How do AEC firms evolve their identities without compromising their core values? At NXTHVN in New Haven, Jon Schlesinger and Matt Solomon from Formation Communications unpacked a pragmatic, people-first approach to rebranding.